Culture Segments is here!
We have developed a whole-of-market segmentation system for the culture and heritage sector.
Read more here...
Introduction
Morris Hargreaves McIntyre is a strategic research consultancy working within the culture, heritage, leisure, media and charities sectors. Our specialism is in helping organisations develop enhanced consumer focus, resulting in better business.
We provide insight.
We value the arts
Morris Hargreaves McIntyre support the new drive from the National Campaign for the Arts >More...
Fruits of the relationship
The British Museum has published reports from the last four years we have worked together >More...
New commissions
New exciting projects won:

Te Papa (NZ)
- Evaluation of the 'Slice of Heaven' exhibition exploring the history of New Zealand

Qatar Childrens Museum
- Primary research of family interaction in museums in Qatar. (This subject has not been investigated before!)
Introduction
Morris Hargreaves McIntyre is a strategic research consultancy working within the culture, heritage, leisure, media and charities sectors. Our specialism is in helping organisations develop enhanced consumer focus, resulting in better business.
We provide insight.

Culture Segments is here!
We have developed a whole-of-market segmentation system for the culture and heritage sector.
Read more here...

Client News

V&A
We'd like to wish the V&A good luck with their new exhibition opening on the 19th May .
Ballgowns: British Glamour Since 1950 looks very exciting and we can't wait to hear what the visitors have to say about it.
We value the arts
Morris Hargreaves McIntyre support the new drive from the National Campaign for the Arts >More...
Fruits of the relationship
The British Museum has published reports from the last four years we have worked together >More...
New Contracts
This month we have been commissioned to help plan the upcoming Horse exhibition at the British Museum, and an audience development project for Music Theatre Wales