"There has been a complete change within the company based on our new understanding of the market." Nick Button Red Letter Days
We measure the 'un-measurable'
What's the true value of what you do?
We have a battery of methods to produce robust, meaningful measures of what really matters.
Combining insight obtained through qualitative research with robust quantitative measurement we are able to provide deep and meaningful evaluation of projects and measurement of their cultural, social, economic and cultural impact.
We use a range of qualitative methods including focus group discussions, one-to-one depth interviews, diaries, videos, vox pops etc. Much of our research in this area has involved working with demographically representative samples including hard-to-reach groups such as BME groups, travellers, refugees, asylum seekers and people with disabilities.