Impact Evaluation

Since its inception in 2003, we have evaluated the event against its key measures of success. Using Quantitative and Desk Research (Interview-led Surveys On-site, Self-completion Surveys with exhibitions and box office analysis) we have been able to quantify the economic impact of this major event in the international arts calendar and identify ways in which they can build on its success.

“Trustworthy and independent statistical information is essential for funding applications. The research provided by Morris Hargreaves McIntyre has provided Frieze Art Fair with the elements necessary to produce serious and professional funding applications”.
Claire Hewitt, Frieze Art Fair

Photograph © Lyndon Douglas