Measuring the Intrinsic Value and Intangible Impacts of Culture

Imperial War Museum asked us to measure the impact of the Veterans Reunited programme: a unique partnership project led by the Big Lottery Fund to commemorate the 60th anniversary of the end of the Second World War. Over 11 million people took part in England, Northern Ireland, Scotland and Wales.

Using a variety of interlocking research methods we explored the learning, Personal and Social Impacts of the projects. Over 1,500 exhibition visitors, school pupils and veterans were included.

This robust approach meant we were able to quantify qualitative responses, irrefutably proving the value of the project to individuals, families and communities.

The BLF has now awarded an extra £4m to give even more people the opportunity to benefit from Veterans Reunited.

Presentation on the Evaluation of Veterans Reunited (20MB)
Full Evaluation Report