Brand Analysis and Market Assessments

Over recent years we have led the Chrysalis Radio group through strategic reviews of their radio brands (Heart, Galaxy, LBC, The Arrow). Working collaboratively with the senior management team, programmers, marketers and sales teams, we helped the organisation to achieve a greater audience focus in the way it programmes, communicates and interacts with its listeners.

Chrysalis Radio also commissions regular population surveys to gather the evidence they require as part of a new station licence bid. Each of these studies involve two stages of Telephone Interviewing, both of which incorporate audio clips of the proposed play list. As well as canvassing the views of potential listeners we often undertake Depth Interviews within the advertising industry.

“I know that the senior marketing teams share my satisfaction with the useful results and action points that have arisen from the exercise. It is money well spent and will certainly help us write the next chapters with confidence that we are well on the right track”.
Steve Parkinson, Marketing Director at Chrysalis Radio

“Very friendly and receptive project management - listening to our needs”. Chrysalis Radio