We have extensive experience in all quantitative and qualitative research methodologies. We also specialise in developing bespoke methodologies to reach individual target groups and have designed observation techniques that can track visitor behaviour and engagement.

Our fieldwork team is carefully selected and we prefer them to have a keen interest in and affinity with the cultural sector. We operate to Market Research Society Standards and within Data Protection Guidelines, we are an MRS Company Partner, operating their Accredited Interviewer Training Scheme.

Morris Hargreaves McIntyre is renowned for a distinctive approach to analysing, interpreting and modelling the results of research. This approach informs our research design, how we phrase key questions and scrutinise patterns. It brings a depth of analysis and insight that may not be offered by standard research agencies.

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Never Mind the Width