Morris Hargreaves McIntyre is a leading specialist in audience development. We have a vast database on audiences, and potential audiences, their needs, wants and the obstacles to attendance. We understand what motivates some to attend the arts and what prevents others. We have spoken directly to thousands of individuals to explore attitudes and perceptions and all of this data informs our work.

We work with our clients to develop audience development strategies to attract new audiences, retain existing audiences, encourage cross-over, greater frequency and levels of engagement between the audience, the venue and artform.

Our work has led to the development of nationally adopted audience development tools such as Test Drive, Teleprompt and Audience Builder, we speak at many conferences on the subject and have published widely.